Marketing techniques have evolved through the last few decades in various forms. In the early part of fifties, it was witnessed that resources were utilized up to maximum level for manufacturing the products. Earlier, the business men had focused on the selling the products and services. This concept could not continue for the long run as many companies started closing down their business. Later on, new strategies were invented for selling the products by understanding the needs of the consumers. It was spreading the information about the goods and services which could have more impact on the consumers rather than direct selling. The major objective was to build the long term relation with the consumers or to retain the customers. Nowadays, it is the age of customer service operations practiced by several companies for providing the long term support to the customers. Convincing further for buying the new versions of the same products is practiced these days. Internet is playing major role for channelizing the products or the ideas to the consumers or the online users with different techniques. It is either the online shopping cart or the video marketing or the search engine marketing and latest is the social media marketing.
In fact, the social media marketing is keeping on growing with the increase in social media softwares which are Facebook, Twitter, linkedin and Blogger, etc. These social media sites are the popularly used for building the personal relations among the people. It has become an easy platform to make new relations with the people or trace any old friend or relation and renew the bond. It has made an impact on the business growing people or the entrepreneurs who take initiative to spread the message of product or the service to different people. Later on these people will merge with visitors who are entering in to their accounts for finding various information. Now it is better to understand the following ways of developing and manage the social media marketing in the changing period:
In fact, the social media marketing has become a lifesaver for any small or large scale business runners. Moreover, it is the age of connectivity where the entrepreneur or the companies should take the measures to design his account in any social media software with the contests, forms and videos. It would be an interesting way to attract the viewers.
